Warning: The Great Stall is Happening with FOX Truck Upfit Business!

 I do not own FOX Stock.

As predicted, the great stall is upon FOX's truck upfit business.  With the anemic stock numbers of new 2024 trucks upfitted by FOX on dealer lots, it's not looking good.  I've warned of the stall and the dealer revolving door stopping.  This is the same scenario that led to both SCA Performance and Rocky Ridge Trucks selling out, with SCA hiring a company to find a buyer to acquire them in 2018.  When you know your revenue is down and don't see it turning around, your company's value decreases with the numbers.  The problem this time, and why FOX is in real trouble with their upfit business, is because of these companies' overhead.  FOX could be doing the current production volume out of one facility.  FOX is offering to pay the dealer's floorplan cost to stock the upfitted truck in the dealer's inventory.  This reeks of desperation on FOX's part and should send red flags up to investors.  The one thing that validates the problem with FOX's upfit business is that you have dealers who have stocked SCA products for over a decade. Now, they have switched to a different upfit company separate from the FOX business.  When your legacy customers are leaving, you have a massive problem!  As I mentioned in a previous post, I expect FOX to offload their truck upfit business because no one in the FOX organization understands the truck upfit business.  If they did have someone, what's happening now wouldn't be happening.

Full disclosure, my message to FOX's CEO, Mike Dennison:



 

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