Mr Lifted Trucks

Over 12 years ago, I was the Internet Manager for an auto dealership that sold Rocky Ridge Trucks. A gentleman came into the dealership shortly after we got a shipment of Rocky Ridge Trucks in and said, "I bought my truck six months ago and didn't want to take a bath on it in trade, but I want it to look like the one of those, referring to the Rocky Ridge Trucks we had on the lot. He was willing to pay out of pocket to ship his truck to Georgia, be without it for at least two weeks, and have it upfitted and shipped back. Unfortunately, Rocky Ridge could only do new trucks, and the gentleman left dejected. Immediately, I thought to myself, how many other people would've bought a new lifted truck if they were aware that the product and option existed when they were ready to purchase? The visit by this gentleman is what got me focused on the new lifted truck problems in the marketplace. The fact that its growth remains untapped and unproven has kept me focused on the new lift...

 Your vehicle inventory consists of stationary objects waiting for a buyer to move them.  As a dealer, you spend X amount on advertising your dealership and inventory.  You spend X amount having your vehicles listed on large third-party vehicle marketplace sites that suggest other dealers' vehicles to their audience, potentially flipping a buyer from your unit to another dealer. Hoping for a buyer to land on one of your vehicles is an expensive marketing strategy. As a Lifted Truck Dealer Coalition member, once you have upfitted a vehicle with our package, it becomes very active virtually, and we put it in front of potential buyers.  You stock our Bear Lifted Trucks, and we'll get you the buyers! Benefits of Being a Lifted Truck Coalition Dealer ▪Lower cost to stock new lifted trucks. You already have the chassis ▪Additional revenue streams for your dealership ▪Identify your dealership as a lifted truck dealer ▪Additional upfit opportunities for walk-ins, such as "I ...