An Even Bigger Problem With The Lifted Truck Market!
There's clearly an awareness problem with the lifted truck market, and especially with the New Lifted Truck market. What's tied in with that, and is probably the most challenging thing to change or improve is the consumers perception of lifted trucks. Ask anyone outside the auto market what comes to mind when you say lifted trucks, and they will probably answer "Big Foot" or something along the lines of a big monster truck. I've already tested this out on many people, and that's the overall consensus. In order for the lifted truck market, in particular the New Lifted Truck market to grow, we not only have to increase consumer awareness, but change the consumer's perception of these vehicles. If you're a dealer that stocks lifted trucks, I'm going to show you proof of the current lifted truck situation. As with our previous blog post focused on the New Lifted Truck market, this is encompassing of both. ...