Mr Lifted Trucks

I see it all the time, especially in viewing dealers websites from when I first started my research to now.  The dealer used to carry a specialty vehicle line, or I've seen instances where they've switched products.  I spoke to an Internet Manager a couple weeks ago that told me that they weren't ordering anymore of the product they carried.  I asked if they were switching products, and he said no, they were just dropping it.  He was clearly bummed about it, and I asked if he knew why they decided to drop the line?  His answer was one that I clearly related to, "cause management said so".  I thought what a shame, here's a sales guy who obviously likes the product, and is bummed about dumping it.  What I didn't tell him was that I knew why they were dropping it.  The number one reason a dealer drops/switches a specialty product line is simple...They aren't selling them!  The question is why?  I've worked for dealers as an Internet Manager...

    I've worked for an RV dealership, boat dealership, and an auto dealership in sales and as an Internet Manager.  One of the biggest things that managers would drill into our heads, especially at those beloved sales meetings, was follow-up.  Always, always be following up with the customer, we would be told, follow up until they "buy or die!"  Not in a literal sense on the dieing part, however until you know that they are no longer in the market for whatever your trying to sell them.  Someone would always ask the Manager, "what happens if they say I'm bugging them? or harassing them?"  The managers response would be, "You let me know if they complain, and I'll personally talk to them, however you will never be in trouble if that happens.  It means that you're doing your job, it's sales 101!"       A few weeks ago I was taken a back by a response that I received from a company's President:  "You are driving us CRAZY! ...